Start a project ↗
Clogik · Campaign systems
Surveys and feedback only help if they are logged cleanly in the field. We capture responses on site so the next brief is shaped by what actually happened—not what someone remembered on the flight home.
Structured capture
Short questionnaires at malls. Deeper surveys in societies. Fields agreed before teams go on ground—so Hyderabad results can sit next to Mumbai.
Marketing teams often invest heavily in visibility but underinvest in what they learn from the field. Structured data collection turns activations, sampling drives, and BTL campaigns into a source of audience insight rather than one-time activity.
Clogik treats data collection as part of campaign design. Before teams go on ground, we define what to ask, how to log responses, and how findings will be reported—so Mumbai and Hyderabad results stay comparable.
We define the data fields, collection method, and reporting format before teams go on ground. That keeps responses consistent across locations and makes analysis more useful for brand and agency stakeholders.
Short questionnaires work well during sampling or mall activations. Deeper surveys fit society or corporate environments where people can spend more time. The format should match the venue, not fight it.
New product testing, message validation, post-activation learning, market entry research, and campaign optimization across one or multiple Indian cities. Brands also use field data to compare micro-markets before scaling a national rollout.
Clean data is designed in, not cleaned up later. Forms use mandatory fields and format checks so a ten-digit mobile number cannot be saved with nine digits. Every record carries a GPS location, a timestamp, and the promoter who captured it, so supervisors can spot entries made away from the venue. OTP verification can be switched on where the brand needs confirmed numbers, and duplicates are flagged before the export.
Respondents are told why their details are being collected and opt in before contact information is saved; the consent is stored with the record. We collect only the fields the brief needs, avoid sensitive personal data unless there is a clear purpose, and hand the data to the brand at the end of the campaign, in line with India's Digital Personal Data Protection Act.
Live village lead capture from the CNHI tractor van; lead capture for the AMFI Bharat Nivesh Yatra; a campaign dashboard for the Life Insurance Council; and the GIC van-activity field platform, with route plans, a form builder, district-wise photo proof, and an offline promoter app. More in the credentials deck.
On-ground marketing data collection captures what happens at your activations. It is not a substitute for statistically representative market research with a designed sample. If the brief needs projectable market sizing or deep qualitative interviews, a research agency is a better fit; Clogik can still supply the field app and dashboards.
Clogik can capture consumer feedback, survey responses, interest indicators, operational notes, and observations that help brands refine targeting and messaging after a campaign.
Field data collection is useful for new product testing, message validation, post-activation learning, market entry research, and campaign optimization across one or multiple Indian cities.
Clogik defines data fields, collection methods, and reporting formats before teams go on ground so responses stay comparable across venues and cities.
Tell Clogik what you need to learn from the field on WhatsApp at +91 78384 07606. We will recommend a collection and reporting approach that fits your campaign.
Yes. The promoter app stores responses, photos, and GPS on the device when there is no signal and syncs them once the phone reconnects, which is how van and village activities are reported.
Respondents are told why their details are collected and opt in before contact information is saved. The consent is stored with the record, only necessary fields are collected, and data is handed to the brand at campaign end.
Yes. OTP verification can be enabled on the form so only confirmed numbers are saved, and duplicate entries are flagged before the data is exported.
Brands get a live dashboard filtered by city, venue, date, and promoter, plus Excel exports of consented records and a short summary of key responses and feedback.
No. It captures responses from people who meet your activation. For statistically representative research, use a research agency; Clogik can provide the field app, forms, and dashboards for either.
Data brief
Tell us what you need to learn from the field. We will recommend a collection and reporting approach that fits your campaign.
How we build
Kinetic installs, Unity games, field SaaS, and AI on the booth—evidenced at MGL India Energy Week, Sting F1, Proofield, and IPL Fan Park.
