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Guide · Experiential marketing
A phygital activation starts in the physical world and continues on the guest's phone, so the brand keeps the conversation and the data after the event. Here are formats that work in India and how to measure them.
Phygital is a physical experience with a digital layer that the guest takes home: a game played on a wall that ends with a coupon on the phone, a photobooth output that carries the brand link, a printed poster that comes alive through the camera. The test is simple: after the event, can the brand reach the people who took part?
A QR on a stall, pack or poster opens a short branded game on the guest's phone or on the big screen in front of them. Scores, prizes and consented contacts come back to one dashboard. See event games.
An AI portrait, look preview or word-art print delivered to the phone with the brand's link turns a five-second moment into a share and a contact. See AI photobooth.
Camera-based AR brings a poster, standee or pack to life in the phone browser, without an app. It works best when the AR leads to a clear next step, such as a game, an offer or a store locator.
An interactive wall draws the crowd; a QR at the end of each play captures the player's details, so engagement on the floor becomes a list the sales team can call.
Product sampling becomes phygital when each sample is linked to a consented contact and a geo-tagged record, so the brand can follow up and measure trial. See product sampling.
A physical brand experience with a digital layer the guest takes home, such as a game, an AI output or AR content, so the brand keeps the connection and the data after the event.
QR-to-game on stalls and packs, AI booths with a digital takeaway, AR on print and outdoor, interactive walls that end in lead capture, and sampling linked to consented contacts.
No. Most formats work in the phone browser or on a screen at the venue, which removes the biggest drop-off point.
Participants, consented contacts, shares of digital takeaways and results by venue, on a live dashboard.
Yes, with formats that work offline or on low bandwidth and are run by trained staff on the ground.
Phygital brief
We will suggest a format that connects the floor to data, and how to measure it.
How we build
Kinetic installs, Unity games, field SaaS, and AI on the booth—evidenced at MGL India Energy Week, Sting F1, Vislook, and IPL Fan Park.
