BTL execution proof in India: photo audits that clients actually trust

Why BTL proof gets questioned

• Photos come from the gallery, so old or reused images slip through.
• No GPS or time on the photo, so a site visit cannot be confirmed.
• Attendance is a register signed at the end of the day.
• Reports arrive as PPTs weeks later, after the money is spent.

What good proof looks like

• Camera-only, geo-tagged, time-stamped photos for every site, before and after.
• Attendance with selfie and location for every promoter or painter.
• A route or outlet plan, so visits can be checked against what was planned.
• Structured forms for each activity: samples given, contacts captured, wall size, stock seen.
• A live dashboard the client can open during the campaign, by district and by day.

Wall painting and rural programmes

Wall painting across hundreds of villages is where proof matters most. Each wall needs a recce photo, permission, size, a finished photo and a later maintenance check, all linked to the same GPS point. An offline app is essential, because many villages have little or no network.

Van and roadshow activity

For van campaigns, proof is a route plan per day, attendance for the crew, photo proof at every halt and a count of what was done there (demos, samples, leads). Comparing the planned route with the captured stops shows the client exactly what ran.

In-shop branding and retail audits

For POSM and in-shop branding, each outlet needs installation proof, then periodic audits to check the material is still up and visible. The same app can score visibility, capture stock and flag outlets that need a re-visit.

How Clogik does it

Proofield is Clogik's field app for agencies and brands: offline promoter app, route plans, form builder, attendance and district-level photo proof, with a live dashboard. It runs field reporting for Caltex and van activity for GIC, and sits on the same stack as our recce management system. We set it up per brief, under the agency's name if needed, with 24×7 support.